Who we are
The Magic White Paper is run by Johny Joseph, a sole trader based in England ("we", "us"). We are the data controller for the personal information described here and are registered with the Information Commissioner's Office (ICO registration number: ZB867511). Contact: [email protected]
What we collect
- Details you give us: your name, email address and, if you choose, your WhatsApp number, when you sign up for the free meditation, buy the programme or contact us.
- Purchase details: what you bought and when. Payments are processed by Lemon Squeezy, our reseller; we never see or store your full card details.
- Course activity: your login and which lessons you have completed.
- Website data: basic technical information (such as device, browser and pages visited) collected through cookies and similar tools, including advertising pixels from Meta and TikTok, only where you agree.
How we use it, and our legal basis
- To deliver what you asked for, such as the meditation, the course and your downloads (contract).
- To send programme emails and occasional updates and offers (your consent; you can unsubscribe at any time).
- To reply to your messages and provide support (legitimate interests).
- To improve our website and advertising (consent for non-essential cookies).
- To keep financial records for tax purposes (legal obligation).
Who we share it with
We only share information with trusted services that help us run the programme:
- GoHighLevel: website, course platform and email
- Lemon Squeezy: payments, tax and refunds
- Google Workspace: our business email
- WhatsApp (Meta): if you join our WhatsApp Channel or Community
- Meta and TikTok: advertising measurement, only with your consent
We never sell your personal information.
International transfers
Some of these providers are based in or store data in the United States or other countries outside the UK. Where they do, they use legal safeguards such as the UK International Data Transfer Addendum or approved contract terms.
How long we keep it
- Email list: until you unsubscribe.
- Purchase and tax records: 6 years, as required by HMRC.
- Course accounts: while the programme is available to you, then deleted.
Your rights
Under UK data protection law you can ask to see, correct, delete or download your information, object to or restrict how we use it, and withdraw your consent at any time. Email [email protected] and we will reply within one month. If you are unhappy with how we handle your information, you can complain to the ICO at ico.org.uk.
Cookies
We use essential cookies to make the website and course work. We do not currently use analytics or advertising cookies. If we add them in future, we will ask for your consent first and update this policy.
Children
The programme is designed for adults aged 18 and over. We do not knowingly collect information from children.
Changes
We may update this policy. The latest version will always be on this page.